Our Approach
Interluxe is a boutique marketing agency that creates remarkable brand experiences for luxury brands around the world. CEO and Founder Emma Spencer had a vision for a new kind of premium brand activation—an immersive approach that would capitalize on the transformational power of the customer-brand attachment. Interluxe was born.
We believe that today’s consumers are hungry for connection. Combining emotion, intelligence and sophistication, our results-driven approach is thoughtfully designed to cultivate and nurture significant customer relationships at every stage of the brand experience.
Discovery
We study your brand comprehensively, with a process that explores your history, goals, competitive advantages, tactical limitations and strengths. Familiar with your operations and fluent in the culture surrounding your brand, we’re equipped to identify new opportunities and craft solutions for your challenges.
Strategy
Successful strategy flows from deep brand knowledge. Once we understand the people and products at the heart of your brand, we build a powerful strategy tailored to the attitudes, interests, needs and desires of your target audience. These insights shape the strategic plan guiding our execution, a blueprint that we adjust as needed to ensure the most effective results.
Communication
Communication is the cornerstone of our approach. Every touchpoint matters—especially for premium events. Interluxe blends superb customer service, inspired design and innovative technology to ensure a memorable first impression for every experience. From there, our concierge team invests in building relationships with your customers so that any encounter they have with your brand feels personal.
Implementation
We flawlessly execute the strategy by leveraging our industry experience and expertise. Whether we are producing creative environments, a product launch, a driving program or sponsorship activation, our team is adept at execution. While we work together, all Interluxe team members act as brand ambassadors, with sound knowledge of your products and brand culture.
The Results
In our team’s hands, an event is never just an event—rather, it’s a powerful tool purposefully deployed to move customers along the acquisition to advocacy journey. Every aspect of our work is anchored to a business solution for our clients. Whether success takes shape as a product debut, a prospect acquisition initiative or a customer loyalty program, our focus on true marketing strategy delivers lasting results.
