Maserati MMXX

Maserati MMXX

Project Summary

In September 2020, Interluxe helped Maserati herald a strong return to business with the production of Maserati’s MMXX Day New York Mirror Event to introduce the MC20 supercar. This exciting launch unfolded across a live show, a virtual experience and an on-location exploration of Maserati’s identity in Modena, Italy. Kicking off the new Maserati Era, the MMXX Day concept was a truly unique brand experience—a first for the automotive sector. The multi-continent debut included an in-person experience with about 500 guests at the Modena Circuit, as well as two simultaneous mirror events celebrated remotely in New York and Tokyo. MMXX Day was the first event for many in a post-pandemic world and earned the highly coveted Grand Prix Best Event Awards World 2020.

Scope of Work
  • Strategic Consultation
  • Project Management
  • Product Launch
  • Event Staffing
  • Venue Sourcing
  • Creative Design
  • Exhibition Design

From Render to Reality

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