Ferrari F1 Miami

Ferrari F1 Miami

Project Summary

Interluxe partnered with Ferrari North America to celebrate the inaugural Formula 1 Miami Grand Prix with an incredible suite of branded activities. First, Interluxe helped produce the Ferrari 75th Anniversary Parade, honoring 75 years of Ferrari innovation and heritage with a short 'rally to the circuit.’ Next, Ferrari owners were invited to lap the official Formula 1 track together for a thrilling drive. Interluxe supported these high-energy experiences by designing and fabricating a branded hospitality suite that hosted Ferrari North America’s most valued clients. The suite offered an unparalleled trackside view and premium hospitality with a Miami flair. Building on all the excitement for the brand, Interluxe developed an exclusive debut event, where guests and Ferrari owners gathered at The Bath Club in Miami Beach for the reveal of Ferrari’s new 296 GTS.

Scope of Work
  • Strategic Consultation
  • Project Management
  • Product Launch
  • Track Driving Programs
  • Event Staffing
  • Venue Sourcing
  • Creative Design
  • Exhibition Design
  • Branded Environments

From Render to Reality

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