Icona Ferrari Collector Experiences
Project Summary
When Ferrari wanted to connect with Ferrari Monza SP1 & SP2 owners, they asked Interluxe to design a solution. The answer? An exclusive, action-packed track based driving experience curated specially for fellow Monza owners. Interluxe ideated, designed and produced the multi-day Icona Ferrari events across two key locations: Indianapolis, IA during Ferrari Racing Days and Monterey, CA during Car Week. Ferrari guests enjoyed luxury accommodations, exciting Ferrari-hosted activities, spectacular dinners, evening entertainment and thrilling track-lapping sessions with premium trackside hospitality. The celebration culminated with a Ferrari Parade featuring unprecedented access to a rare display of Monzas.
Scope of Work
- Strategic Consultation
- Project Management
- Track Driving Programs
- Event Staffing
- Venue Sourcing
- Creative Design
From Render to Reality
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