Icona Ferrari Collector Experiences

Icona Ferrari Collector Experiences

Project Summary

When Ferrari wanted to connect with Ferrari Monza SP1 & SP2 owners, they asked Interluxe to design a solution. The answer? An exclusive, action-packed track based driving experience curated specially for fellow Monza owners. Interluxe ideated, designed and produced the multi-day Icona Ferrari events across two key locations: Indianapolis, IA during Ferrari Racing Days and Monterey, CA during Car Week. Ferrari guests enjoyed luxury accommodations, exciting Ferrari-hosted activities, spectacular dinners, evening entertainment and thrilling track-lapping sessions with premium trackside hospitality. The celebration culminated with a Ferrari Parade featuring unprecedented access to a rare display of Monzas.

Scope of Work
  • Strategic Consultation
  • Project Management
  • Track Driving Programs
  • Event Staffing
  • Venue Sourcing
  • Creative Design

From Render to Reality

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