Rolls Royce Ghost Launch Tour

Rolls Royce Ghost Launch Tour

Project Summary

Rolls-Royce Motor Cars selected Interluxe to produce the 2020 launch tour for the new Rolls-Royce Ghost. Considered “the purest expression of Rolls-Royce,” the Ghost needed a branded environment that could match its breathtaking blend of design and technology. Interluxe designed an elegant, innovative set and brand experience to debut the new model in key regions across the United States. Capitalizing on the momentum of the launch tour, Interluxe then concepted and produced an exciting dealer tour incorporating all 38 dealerships throughout North America. Equipped with CI compliant modular branding kits, culinary guidelines, a strategic message and a team of talented brand representatives, the dealer tour targeted prospects with an exclusive first look at the all-new Ghost in their own region, as well as the chance to test-drive the car.

Scope of Work
  • Strategic Consultation
  • Project Management
  • Product Launch
  • Track Driving Programs
  • Event Staffing
  • Venue Sourcing
  • Creative Design
  • Exhibition Design
  • Interiors & Set Design

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