Mercedes-Benz G Class Launch Event

Mercedes-Benz G Class Launch Event

Project Summary

A successful product launch must be as memorable as it is seamless. That’s why Mercedes-Benz tasked Interluxe with creating an exclusive launch event to introduce the new Mercedes-Benz G-Class for the 2018 LA Auto Show. Drawing inspiration from the energy and glamor of the brand itself, Interluxe produced and managed a glittering evening in Beverly Hills, from venue procurement and event design to entertainment and affinity partnerships. Interluxe thoughtfully selected music and custom mixology to set the stage for the highlight of the night: an unveiling spectacular showcasing the new G-Class.

Scope of Work
  • Strategic Consultation
  • Project Management
  • Product Launch
  • Event Staffing
  • Venue Sourcing
  • Catering Design + Execution
  • Entertainment Programming
  • Creative Design

From Render to Reality

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