Maserati Grecale Launch

Maserati Grecale Launch

Project Summary

As Maserati prepared to introduce the Maserati Grecale, its all-new crossover model, they charged Interluxe with bringing the model’s “Everyday Exceptional” theme to life in an unforgettable March 2022 launch. The Newport Beach debut kicked off with a teaser event, which enclosed the model in a custom-designed case a day before its official launch. On launch day, Interluxe’s craftsmen transitioned the encasement into a bespoke activation that took over the luxury courtyard at Fashion Island. To further optimize engagement, our team brought Maserati’s tailor-made colorburst to life with a celebrated mural artist and created an inviting environment with a live DJ and curated offering of gourmet gelato. Experienced Product Specialists spoke with visitors about the Grecale’s capabilities and ensured data capture to make the most of this exciting launch event.

Scope of Work
  • Strategic Consultation
  • Project Management
  • Product Launch
  • Event Staffing
  • Venue Sourcing
  • Catering Design + Execution
  • Entertainment Programming
  • Creative Design
  • Exhibition Design
  • Interiors & Set Design

From Render to Reality

Up Next

Icona Ferrari Collector Experiences

View Now