Our signature event brings together guests on Hilton Head Island for a weekend of championship golf, luxury experiences, and Lowcountry hospitality, shared alongside PGA TOUR pros, VIPs and friends of the game. Players compete on world-class courses and celebrate with exceptional dining, entertainment and celebration. ​

With targeted promotion from Optima, the 2025 event sold out, with attendees from 20 states and 3 countries. New golfers represented 37% of guests. ​

Nine sponsors were amplified across print, digital, email and social campaigns, powered by Optima's proprietary 1P data and insights. ​

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