The GMC HUMMER EV was introduced through a series of immersive Four Seasons experiences that blended performance, design, and modern luxury travel.

Interluxe Group created an integrated storytelling strategy that included run-of-site display, editorial newsletter sponsorships, and exclusive ownership of the Built for the Outdoors franchise, anchored by a custom interactive video. The campaign ran across North & Warren’s media network, aligning GMC’s electric innovation with a performance-focused editorial environment.

The campaign delivered over 17.5 million impressions, more than 29,000 clicks, and an average newsletter open rate of 64.95%, reinforcing GMC’s position in the luxury EV market.