Dewar’s brought its heritage and modern whisky culture to the Kingdom Cup through a hospitality experience designed for today’s affluent golf audience.

As the only brown spirits sponsor, Dewar’s set up a custom bar car and lounge at the famous 18th hole at Harbor Town Golf Links. Guests enjoyed signature Lemon Wedge cocktails and got special access to the unreleased Double Double 38.

Interluxe Group continued the story with golf and travel influencer Alexandra O’Laughlin. Her content from the Aberfeldy distillery introduced Dewar’s legacy and craftsmanship to a new group of luxury consumers.