PRIVATE SALON

Acqua di Parma transformed a private Beverly Hills residence into an intimate expression of Italian craftsmanship, fragrance, and modern luxury. Designed for a curated audience of UHNW guests, the experience blended bespoke hospitality with immersive brand storytelling through personalized gifting, fragrance discovery, and lifestyle moments.

Interluxe Group orchestrated the experience alongside Ferrari, pairing private test drives with a refined salon environment reflecting the effortless sophistication of both brands. The result was a highly personalized brand encounter that deepened emotional connection, cultivated exclusivity, and brought the Acqua di Parma world to life through design, scent, and hospitality.